SXSW is back, and Austin is buzzing with excitement, creativity, and a whole lot of entertainment magic! Running from March 7–15, this year’s festival promises to deliver the best of music, movies, technology, and culture. It’s where innovators meet creators, and everyone comes together for unforgettable experiences. Picture one-of-a-kind activations, live performances, exclusive previews, and the kind of moments you’ll be talking about for years. The lineup is brimming with events that cater to every kind of entertainment lover, from sci-fi fans to foodies, from music geeks to film buffs. But with so much happening across the city, how do you pick what to do? Don’t worry because we’ve rounded up the top 10 must-attend events this year. Which ones will you add to your list?

1. NASA’s CreateSpace

If you’ve ever dreamed of exploring the universe without leaving your home planet, NASA’s CreateSpace is where you need to be. Taking over the multi-level Austin Central Library, this event is packed with interactive exhibits, cool science experiments, and sensory-driven activities. Visitors can touch space-themed art, take in a Q&A with real NASA scientists, or even smell what alien planets might be like with the quirky “Exoscents” experience. It’s geeky, fascinating, and family-friendly, so everyone can join in. Perfect for anyone with a taste for curiosity and creativity.

2. FX Networks’ Alien Wreckage

FX is pulling out all the stops this year with its jaw-dropping Alien Wreckage experience, inspired by their show "Alien: Earth." Step into a sci-fi world as you investigate a spaceship crash site, discover alien life forms, and interact with actors playing hazmat-suited team members. The set is eerie, elaborate, and feels straight out of a movie on the big screen. From mysterious alien specimens to behind-the-scenes show merch, this one’s a must for sci-fi lovers or anyone seeking an unforgettable Instagram moment.

3. Whataburger Museum of Art

Food and art come together at the Whataburger Museum of Art (WMOA), featuring over 200 unique creations inspired by the fast-food icon. Imagine everything from pop-art burgers to murals celebrating the brand’s iconic table tents. Guests can interact with exhibits like the playful Day Dot Room, where you can stick colorful stickers all over a mock Whataburger restaurant. Of course, the event wouldn’t be complete without food, so swing by the onsite food truck for a taste of its exclusive menu.

4. Prime Video’s Escape With Prime

Ever wanted to walk into your favorite TV show? Prime Video’s Escape With Prime offers fans a personalized TV-themed adventure. Attendees start by answering a fun quiz about their entertainment preferences, and then they’re guided through custom experiences based on their answers. Whether you're sipping coffee in a lounge inspired by book-to-TV classics or building friendship bracelets in a snack bar based on "The Summer I Turned Pretty," everything feels tailor-made just for you. Not to mention, there are loads of patches to collect, swag to grab, and photo ops to share.

5. JBL’s Sound Bodega

Audiophiles, rejoice! JBL’s Sound Bodega is the place to go for live music, DJ sets, and hands-on trials of their cutting-edge audio gadgets. Hosted at 3TEN at Austin City Limits Live, this experience feels part tech showcase, part mini music festival. Highlights include performances by emerging artists, discussions about the future of sound, and the debut of JBL’s newest wireless speakers. Whether you’re discovering fresh talent or simply looking to vibe out, this activation will have you dancing by the end.

6. Aveeno’s Oat Oasis

Escape the SXSW hustle at Aveeno’s Oat Oasis, a zen-inspired pop-up filled with earthy tones, greenery, and soothing vibes. Need a break? Grab a free oat latte with foam art, sit in for a palm-reading session, or visit the skincare bar to pick up personalized tips from local dermatologists. The event also has plenty of photo opportunities, like a nature-themed booth, and there are freebies for the taking. Calm, cozy, and totally rejuvenating.

7. Blumhouse’s ScreamBox

Attention horror fans! To celebrate 15 years of scares, Blumhouse is inviting you to literally scream your heart out. Step into their sound-proof ScreamBox booth, where you’ll be challenged to scream as loud as you can. A decibel meter will rank your effort, and daily winners will walk away with prizes. It’s a quirky activation that blends competition with catharsis. Bonus points if you’re a fan of Blumhouse’s iconic horror movies.

8. Fiji Airways’ Island Hospitality

Fiji Airways is bringing the tropics to SXSW with their Island Hospitality event at The Belmont. Step into a tropical paradise where Fijian culture shines. From traditional Meke dances and kava ceremonies to South Pacific BBQ, this activation captures the heart of Fiji. The vibes are laid-back, the food is mouthwatering, and performances by Fiji-based musicians complete the atmosphere. If you’re lucky, you might even win a ticket to experience it all in Fiji for real.

9. Hulu’s Traveling Deli

Hulu’s new crime-comedy series "Deli Boys" is coming to life at their pop-up event. Styled like an authentic neighborhood deli, this activation gives off classic underground vibes, with a criminal twist. On top of free snacks and deli-themed merchandise, fans can engage with exciting, crime-inspired interactive features. It’s small details like flickering neon signs and old-school corner-store décor that really make this a feast for the senses.

10. Rivian’s Electric Roadhouse

Car enthusiasts will love this one! Rivian, the buzzy electric vehicle brand, is setting up its Electric Roadhouse on South Congress Avenue. You’ll get a close-up look at their newest electric trucks and SUVs, test their off-road features on a rugged obstacle course, and enjoy live music and surprise performances. Don’t miss the opportunity to immerse yourself in eco-friendly designs and cutting-edge automotive tech.

Bonus Tips for SXSW 2025

With so much going on, here are a few keys to thriving during your SXSW adventure:

  • Arrive Early: Popular events often fill up, so plan ahead.
  • Bring Your Phone (Fully Charged): From digital tickets to snapping photos, you’ll use it nonstop.
  • Dress Comfortably: You’ll walk a lot, so sneakers are your best friend.
  • Stay Hydrated: Austin can get warm, and the festival pace is no joke.

From high-tech demos to artistic showcases and food galore, SXSW 2025 has something for everyone. It’s the perfect reminder of why this festival remains a standout event year after year. Happy exploring!